View Post

Membership Growth Ideas for Private Clubs and Country Clubs

In Pro Shop Playbook by Giraffix Golf

Private clubs and country clubs face a unique challenge. They are not just selling golf, dining, or amenities. They are selling belonging, lifestyle, relationships, and long-term value. That means membership growth is rarely about one promotion or one ad. It is about creating a club experience that people want to join, talk about, and stay connected to for years. For …

View Post

How Golf Courses Can Drive More Revenue From Pro Shops, Bars, and Restaurants

In Uncategorized by Giraffix Golf

For many golf courses, the biggest focus is naturally on tee times, memberships, and tournaments. But some of the best revenue opportunities are sitting just outside the first tee box. Your pro shop, bar, and restaurant can become major profit centers when they are treated as part of the full golf experience instead of separate departments. Today’s golfers are looking …

View Post

How Golf Courses Can Use Instagram and TikTok Contests to Grow Engagement, Followers, and Revenue Without Spending Money

In Pro Shop Playbook by Giraffix Golf

Golf courses do not always need a big advertising budget to create buzz. In many cases, the most effective marketing starts with the community you already have. Instagram and TikTok give golf courses a chance to turn everyday players, members, staff, and local supporters into active promoters of the course. With the right contest strategy, a golf course can increase …

View Post

Current Trends in Golf Courses and Their Marketing Efforts

In Pro Shop Playbook by Giraffix Golf

Golf is in a growth era—and the courses winning right now aren’t just “posting more.” They’re adapting to how golfers discover, book, and share experiences in 2026: mobile-first decisions, short-form video, dynamic tee-time strategies, stronger non-golf revenue, and sponsor-friendly events that live beyond a single day. Below are the biggest trends shaping golf course marketing right now—and how to use …

View Post

Drone Photography & Videography for Golf Courses:

In Pro Shop Playbook by Giraffix Golf

The Ultimate Content Asset (And How to Repurpose It) Golf is visual. Few things sell a course faster than seeing it from above—striped fairways, clean bunker lines, lakes reflecting the sky, and that perfect routing from tee to green. Drone photography and videography don’t just make your course look amazing… they create a reusable content library you can use across …

View Post

How Golf Courses Can Attract More Sponsors for Golf Tournaments

In Pro Shop Playbook by Giraffix Golf

Golf tournaments are one of the best revenue opportunities a course can host—but sponsorships are what turn a “good event” into a profitable one. The challenge is that many courses sell sponsorships the same way they did 10–20 years ago: a few signs, maybe a banner, and a thank-you at awards. Sponsors want more now. They want visibility, proof, and …

View Post

Video Production & Live Streaming for Golf Tournaments:

In Pro Shop Playbook by Giraffix Golf

The Secret Weapon for Sponsors and Social Media Engagement Golf tournaments are already one of the best revenue opportunities a course can run—between entry fees, food and beverage, sponsorships, raffles, and repeat bookings. But most tournaments have one major problem: They peak for a single day… and then disappear. High-quality video production and live streaming change that completely. When you …